Sippi Coffee & Bake | Logo & Brand Identity Design

Sippi — Coffee & Bake

Sippi is a cozy coffee and bake café set in a quiet town in Japan, inspired by slow living and everyday simplicity. The brand is built around a calm, welcoming atmosphere where freshly brewed coffee and homemade bread are enjoyed in an unhurried way.

The identity design focuses on softness and restraint. A hand-drawn logo reflects the warmth and imperfection of handmade craft, while the brand illustration features Ichi, a white cat that adds a gentle, human presence to the visual story.

The overall system is minimal and thoughtful—combining clean typography, muted tones, and subtle details to create a cohesive and timeless identity. Every element is designed to feel natural, quiet, and emotionally warm.

Scope of Work

Logo Identity Design
Color Palette & Visual Direction
Typography System
Brand Collateral
Packaging Design
Brand Guidelines
Mockups & Presentation Visuals

Design Direction

The visual direction is minimalist, focusing on simplicity and warmth.
The logo and brand illustration are custom hand-drawn, adding a personal and authentic touch to the identity.

Each application is kept clean and understated, allowing the café experience to remain the main focus.