SeeSaw Optometrist

SeeSaw logo design received a Bronze Award from A’ Design Award & Competition, Italy, 2017.

Inspiration:
The main identity of the brand and hidden meaning is a eye diagram – ‘How the human eyes sees, How light travels into eye’ and letter A to complete a logo and represents the brand See and Saw.

Project Description:
Logo design for SeeSaw Optometrist. SeeSaw Optometrists who are professional and qualified to provide comprehensive eye care. Client would like to have a new concept logo instead of commonly use design based on spectacles design or eye shape design. The main identity of the brand and hidden meaning is a eye diagram – ‘How the human eyes sees, how light travels into eye’ and letter A to complete a logo and represents the brand See and Saw.

Challenge:
How to express the ‘See’ ‘Saw’ and creates a unique logo. Client wanted to create a unique logo that represent the brand instead of commonly use designs based on spectacles design or eye shape design.